Last month, Instagram has been hinting at the idea of putting ads on their program, But this last Thursday, they decided to put the plan in motion. On their company blog, Instagram concluded that select users in the United States will begin seeing ads in their feeds over the upcoming months. The way they are going to show these ads are to show pictures and a few videos and gradually draw all the users in and not just overwhelm them with ads. The reason why Instagram may have chosen to elect ads on their program is because mobile advertising comprises a large source of revenue and eMarketer research firm found out that spending in the mobile ad space more than doubled to 8.8 billion dollars in this past year alone. Not all may like the idea of ads because earlier this year, Instagram had to change its terms and service to allow the possibility of using users photos into ad campagins. After many negative comments about this feature, Instagram backed off hte policy. An interesting thing that Instagram is giving users the option is to hide ads which may provide middle ground if a user comes across a bad ad. Do you personally like mobile ads to be displayed on the side of the social media that you use? Do you think businesses benefit from this source of advertising?
I do not like ads popping up because they distract from what I am trying to focus on, however, it is a good source of advertising because I am noticing the ads.
ReplyDeleteI know on Facebook, there are many adds of to the side. They can be very annoying at times. Especially since a lot of them seem to be for dating sites. I know that the ads a part of keeping the social media sites free for us users, but it would be a nice option to hide certain ads that could be offensive or annoying. Instagram has every right to allows ads on their site. However, if those ads become excessive, it could cause a problem and have many users of instagram upset.
ReplyDeletePersonally, I don't like ads because most of the time I don't care about what is being shown. However, it is easy to see why social media websites use them. They are able to create a large source of revenue for the company. Also, I think the advertisements are successful, because most people recognize them rather than completely ignore them. So, the businesses most likely do benefit from this style of advertising.
ReplyDeleteI feel that business thrive from ads being on social networks such as twitter, but as an user I don't the ads at all. They always popping up and are in the way.
ReplyDeleteAdvertisements are annoying to deal with especially when I'm trying to get something done. But when the company benefits from them, they'll do what they must to make money.
ReplyDelete
ReplyDeleteInstagram is such a great marketing tool for companies to promote business, as well as create a new side of social network that is fun as creative way of showing off your life.