I came across Lucky Magazine’s Twitter List and was
impressed on how they utilized this tool. Majority of the magazines I followed
do not utilize this tool, but Lucky Magazine used it to their full advantage.
Since the magazine follows a lot of people, they used the list to organize different
people to show how they relate to the company. It gives recognition to all the contributors
of the magazines and also has lists that may be of interest to consumers. For
example, they have a list named “Style Advice” which gives a list of all the
people you can follow to get tips on how to dress well. The list also contains
other magazines also to show how Lucky Magazine is affiliated with the other
companies. Overall, lists are a great tool because it allows businesses to
recognize the important contributors and also has other helpful lists in who to
follow to get the latest news or goods.
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