The topic area that I have decided to follow are fashion magazines
because I want to compare how each magazine interacts with their consumers and
how they promote themselves through their tweets. After following a couple of known
magazines nationwide, I analyzed each magazine’s twitter page and compared its
interaction and promotion and found very interesting points in a few of these
magazine twitters. For example, Nylon and Marie Claire magazine each target is
mainly women, but the age group is different. Nylon is more geared towards
teenagers and judging by their twitter page, the tweets they have made are very
upbeat and use a lot of exclamation points to make their tweets appealing to
these teenage girls. But, Marie Claire is more for middle aged women and the
tweets they send out are more polished and tweet about a lot of timeless and
classy looks. Overall, I learned that the way these magazine word their tweets
takes a lot of time in making sure that their brand is well known.
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