Advertising in the Making

Advertising in the Making















 

My next twitter account I followed was Barkley: One of the top 10 independent advertising companies. This acount was not exactly helpful in the fact they gave me a lot of advice and ideas, but they did help me in the fact that they shared reports they have collected which helped with strategies of what and what not to do. They kept me up to date and showed me all the new ways advertising is and has been used. 

Baby Steps in Business

Takin' Baby Steps

One of the twitter accounts I followd was PSFK: Inspiring, Creative Business. Their account consisted of helpful hints someone could do to start up an "inspiring, creative business." I found it helpful because they gave me suggestions and ideas that I could follow through if ever I wanted to start my own business. Ideas included recycling old things to create new as well as different strategies. They also had news reports and friendly "warnings," of strategies that a business should not follow. PSFK also had interviews and stories of business owners and companies that can be used as references. All in all, their twitter account and tweets were very helpful and gave me plenty of ideas of a future business. 





Searching through a Magazine’s List

I came across Lucky Magazine’s Twitter List and was impressed on how they utilized this tool. Majority of the magazines I followed do not utilize this tool, but Lucky Magazine used it to their full advantage. Since the magazine follows a lot of people, they used the list to organize different people to show how they relate to the company. It gives recognition to all the contributors of the magazines and also has lists that may be of interest to consumers. For example, they have a list named “Style Advice” which gives a list of all the people you can follow to get tips on how to dress well. The list also contains other magazines also to show how Lucky Magazine is affiliated with the other companies. Overall, lists are a great tool because it allows businesses to recognize the important contributors and also has other helpful lists in who to follow to get the latest news or goods. 

The Way Tweets are Worded.

The topic area that I have decided to follow are fashion magazines because I want to compare how each magazine interacts with their consumers and how they promote themselves through their tweets. After following a couple of known magazines nationwide, I analyzed each magazine’s twitter page and compared its interaction and promotion and found very interesting points in a few of these magazine twitters. For example, Nylon and Marie Claire magazine each target is mainly women, but the age group is different. Nylon is more geared towards teenagers and judging by their twitter page, the tweets they have made are very upbeat and use a lot of exclamation points to make their tweets appealing to these teenage girls. But, Marie Claire is more for middle aged women and the tweets they send out are more polished and tweet about a lot of timeless and classy looks. Overall, I learned that the way these magazine word their tweets takes a lot of time in making sure that their brand is well known. 

Rise of Larger Smartphones and the Side Effects

Article

The side effect of larger smartphones is in the result of more data usage, for example- usage of apps, Netflix and GPS has shown more usage in larger smartphones than smaller ones. According to the NDP group, In the US, screens that have 4.5 inches and larger use 44% more data than smaller phones. The bigger smartphones use an average of 7.2 GB a month in data and smaller phones has closer to 5 GB a month. Among the apps that are used the most is social media followed by navigation, video, retail and music. They are also becoming more common whereas newer models of tablets are becoming smaller. Some companies are also considering making smartphones larger but for now, it is still in the minority of phones sold. A suggestion for current large phone owners to not get billed on their GB limit per month is to wait and connect to Wi-fi instead of the cellphone net work data before doing any heavy streaming like watching Netflix or YouTube videos for an excessive amount of time.

If you are a smart phone user, do you prefer large or small smart phones?

The New Norm

 

It's Amazing. It's Unbelievable. It's...Scary.

Have any of you noticed that technology now seems to be "taking over"? Now, when I say "take over," I don't mean that these evil, computer robots are going to rise up and start attacking us with their laser guns, or melt us with their eyes. No, I don't mean that at all, but it does seem to me that we are putting a lot of our "energy" and trust into our technology. I did some research and found some interesting technology gadgets. For my first example: the Concert Hands. This device allows those who want to play the piano but don't know how to play, to become "experts." It is basically a set of robot hands--and fingers!--that guide you through a song until you memorize it. True, this gadget could be very useful and beneficial to those who have learning disabilities, but the best part of playing the piano is the hard work and sweat you put into it--it's the mastering of the piano that makes it worth it. Another quick example would be the iKettle. Yup, we now have a kettle that can be operated from your phone! I know that technology is our new communication, but this may be a bit much. What about the older generation?! ...Now they can't even make coffee!

I know that we need our technology. Our lives revolve around it and it is becoming the norm, but I just think we need to realize the more we rely on our gadgets, the less we are depending on each other and yourself. What's your opinion?

 





 



5 Ways to Conquer Instagram For Your Small Business

Instagram was invented in 2010 as a social media tool for sharing pictures.  More and more people of ages 18-30 are using Instagram over Facebook making this social media tool a major player for business's.  There are five recommendations steps Instagram can be used successfully for business purposes.  Step one is optimize profile.  Have a public profile and clear high definition images.  Step two is be educated on Instagram you must know how to use it for it to be successful.  Step three is cultivate a following.  Cross platform your social media to Facebook and twitter and make your pictures have interactive attraction.  Step four is enhance photo content.  Best way to do this is customize hash tags.  Step five take advantage of videos.  Instagram offers 15 second videos which gives a lot of wiggle room.  

http://socialmediatoday.com/sarah-mincher/1732411/5-ways-conquer-instagram-your-small-business

How Google is helping the Philippines typhoon survivors

Cnet Article

The biggest Typhoon recorded to this date hit the Philippines a couple of days ago. According to New York Times- homes, city centers, and farms were crushed and tens of thousands of people are missing or presumed dead. The way Google showed effort to help people find loved ones, they launched several tools like the Typhoon Yolanda Crisis Page which helps survivors and emergency responders  gather and relay information in the aftermath of the catastrophe. There is also the Google person finder which is an app that lets people post and search for the status of family and friends who were on ground when the typhoon hit. How this is works is by the person can click on " "I'm Looking for Someone" and type in the person's name; or they can click "I have information about someone" and type in any names or details. This app is also available on mobile phones by letting people text message the word "search" and the missing person's name. Another tool is Google's Typhoon Yolanda Relief Map which is a detailed and extensive map which shows the hardest hit areas along with updates on shelters, hospitals, police stations and much more. This isn't the first time that Google has done this type of work, they have also helped during Hurricane Issac and Sandy, Earthquake that hit Japan in 2011, and also the massive earthquake that hit Chile in 2010. 

What are your thoughts on Google's effort and do you think it is effective?

iPhone CPR

It's Alive!

You are relaxing deep in the softest chair you've ever sat, enjoying the liquid of a steamy, caramel crème brulee running down your throat (shout out to Starbucks!), with your phone in you hand as you are competing with your friends over the best snap chat...when suddenly, it happens. Your phone has just died...

Isn't that the most frustrating thing...EVER!? The truth is, the faster and more powerful the phone and technology, the faster the battery goes down. Engineers have worked on this, and they have come up with a solution--the new iBattz iPhone 5 battery case! This new case allows enough battery for three whole days as well as adds more protection for the phone itself. There is also news of yet another battery case that is waterproof, but the release date is still unknown. The bottom line: there is hope for the iPhone battery crisis! For a little bit more info, check out Mojo Refuel Battery Case. 

Holograms

How evolving technology will change the business world

Technology has rapidly been increasing over the past thirty years especially in the communication in the business world.  The sending of documents used to be a lengthy process now they can be faxed over in minutes.  When executives where out of the office they where nearly impossible to contact now everyone is connected at all times.  The best part about today’s technology is that it’s cheap and very efficient.  Holograms are being redefined as more business want to explore have hologram imaging of people in business meetings.  Companies are also trying to figure out how to make hologram mobile.  This technology of hologram is currently in development and hopefully we will see them in production in the next thirty years there is no telling how far we may come. 

http://www.telegraph.co.uk/sponsored/technology/business-technology/10298682/future-workplace-technology.html

Sony's revenue swells to $18B on mobile gains

Thursday Sony announced in this fiscal year they gained about 10 percent in revenue but it still did not equal the losses over the past year that tallied 197 million dollars.  This means each individual share lost 19 cents.  The reason Sony isn't down in the dumps yet is because they saw a huge increase in mobile gain that accumulated to about 40 percent of total revenue. Still Sony blue ray players and TV and other non mobile devices saw a gain as well so even though sony main have lost 19 cents a share they are still a main contributor to the technology world.

http://news.cnet.com/8301-1001_3-57610176-92/sonys-revenue-swells-to-$18b-on-mobile-gains/

sean moran