Tuesday, November 26, 2013

The Way Tweets are Worded.

The topic area that I have decided to follow are fashion magazines because I want to compare how each magazine interacts with their consumers and how they promote themselves through their tweets. After following a couple of known magazines nationwide, I analyzed each magazine’s twitter page and compared its interaction and promotion and found very interesting points in a few of these magazine twitters. For example, Nylon and Marie Claire magazine each target is mainly women, but the age group is different. Nylon is more geared towards teenagers and judging by their twitter page, the tweets they have made are very upbeat and use a lot of exclamation points to make their tweets appealing to these teenage girls. But, Marie Claire is more for middle aged women and the tweets they send out are more polished and tweet about a lot of timeless and classy looks. Overall, I learned that the way these magazine word their tweets takes a lot of time in making sure that their brand is well known. 

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